Four Camelback Marketing Students Are Still Asking for the Public’s Help in Winning a Nationwide App Contest

Posted by Community Relations on 1/27/2016

Four Camelback marketing students are still asking for the public’s help in winning a nationwide app contest. Juniors Sila Fraye, Olivia Higuera, Alejandra Alvarez and sophomore Maria Molina already won Best in State in the Verizon App Challenge. The students in Camelback’s DECA Marketing and Entrepreneurship Club created the SHOPEASY app that takes a shopping list, and works as an indoor GPS for grocery stores, finding product locations, coupons, and sales. To become the Best in the Nation App, they need the help of the public through a texting popularity contest. To vote, text shopeasy2 to 22333. The deadline for the voting ends January 31. Camelback has 1,760 votes, in 7th place in the high school category. Johns Creek, Georgia is leading at 3,774. You can follow the voting action here: Principal Dr. Quintin Boyce has called on his fellow principals in the District to help the students, and will use a few minutes of an assembly, January 29 to have his students text. The winner will get $15,000 for the school’s DECA club, retain intellectual rights to the app concept, and work with MIT to develop the app. “Whatever happens next, it has already been a life-changing event,” teacher Maria Abrams said. “The girls utilized a Design Thinking process to observe, brainstorm, identify a challenge and come up with solutions.   After winning, they had to step up, create a video, develop a communications plan and make contacts.” Several television stations in town have done stories on the Camelback students and their quest for Best in Nation.